Profile of a Search Engine Consultant

What SEO is about

If you find that your business gains one tough competitor within the market where you offer your services, you would be surprised to know that you’ll get way more competitors online.

You not only compete with businesses within your area, you start competing with businesses all over the world. If you are not able to reach the top rank in search engine listings, it is more likely that you will lose business, regardless of how well you serve your customers.

This is why a Search engine consultant is necessary to provide you with a search engine optimization strategy that should be applied from the very start of website planning.

SEO consultant services have the expertise of working with the best search engines as well as web directories that could help generate targeted traffic towards your website, despite of the hundreds of search engines online.

By saying targeted traffic, this means that the traffic that SEO consultation would help generate is not just any kind of traffic that might just clog your web servers.

It means quality traffic that is sure to cover 80% of the web marketing strategy offered to business owners.

A Search engine consultant can help with website analysis, valuable traffic sources identification, and optimization strategies.

SEO Consultant Services

SEO consultants have a range of expertise that they can provide website owners and each of these strategies is a sure-fire way to make your website more visible and successful.

One is competition analysis wherein the consultant would help you identify your competitors. It also involves observing your competitor’s advertising methods and marketing strategies. The information gathered will now be used to develop a plan on how to get your business out there.

Search engine submission is the submission of website directly to search engines. This is a way to promote your site online. Although it may seem unnecessary, it still helps with the marketing plan.

Inbound link building is the techniques used to help generate inbound links to a certain website. This is usually done to help generate relevant traffic and increase the popularity rate of a website or an online business.

Social bookmarking is a strategy used by websites to help with the organization, storage, management, and the search for bookmarks or relevant resources online.

However, the main resources are not shared; bookmarks are there only to reference them. Users do this by saving links that interests them on web pages to help them remember and to make it easier to share.

Bookmarks are public but it can also be saved privately, disabling the option to share them with anyone but specific people or a specific group within a network.

These bookmarks are viewed through categories or tags, or through search engine advertising.

Content writing is also another method to help promote a website. This service is usually offered to website owners as well as businesses. These articles can help direct customers to a certain website that contains the article or its bookmark.

Sale through websites that focus in individual product is a more effective sales promotion method than maintaining a lot of products under one hub alone.

Other search engine consultants’ priorities include the recommendation of unique product selling propositions, the setup of certain conversion points within a website, campaigns with regards to inbound link building, search engine sitemap designs, competition analysis, keyword list tool, social media marketing strategies that include social networks like Twitter and Face book.

All these methods will not be applied on all websites. Only those methods that they think are necessary or beneficial to the progress of the website will be applied.